Reporting and Analytics
Social marketing strategies and tactics are similar to online advertising, where many assets (images, links, videos, content, and widgets) and venues (Facebook, Twitter, mobile, website, email) are tested and used. Without ShoutCrowd, it is impossible to track all efforts concurrently and determine overall reach and effectiveness of each asset through each venue. Currently, some agencies will limit their social marketing efforts to one asset (i.e., widget that can be tracked) or one venue (Facebook) in order to determine ROI and effectiveness of campaigns.
The ShoutCrowd platform is designed to track all social marketing and social distribution efforts vs. tracking results based on one asset (widget). More importantly, ShoutCrowd is the only social marketing platform that can track social reach down to the individual.
Another ShoutCrowd feature proven to be very successful over the years is our real-time Leaderboard system, where all ShoutCrowd members can see results from their social promotion efforts. Leaderboards are typically combined with incentives or prizes that are based on individuals' social marketing performances that have proven to yield the best results. Our competitors cannot offer Leaderboards, as they do not track an individual's social performance.
