Case Studies

  • Client: NJ Nets

    Challenge:
    The New Jersey Nets had an interesting challenge when it came to generating ticket sales. With just eight weeks left in the season, confirmed reports of a team move from NJ to NY, no chance of making the playoff elimination round, and a venue in the middle of major renovation, the NJ Nets had their work cut out in filling seats to the remaining games.

    Solution:
    ShoutCrowd recruited NJ Nets fans to join the NETS ONLINE NATION. We provided these fans with ticket promotion messages (via banners) to endorse and place in their personal social network space for all their friends and peers to discover. In return, the most influential fans won exclusive prizes close to their NJ Nets-loving hearts.

    Execution:
    We launched the Nets Online Nation and had the fans deliver a "buy one, get one free" ticket offer to their social network spaces. The incentive for Nets fans was a pair of tickets to a game, courtside seats for the pre-game warm-up, free dinner in the Winners Circle Restaurant and passes to the post-game radio show. Within 48 hours an unbelievable 1,500+ tickets had moved! We worked two additional games (with a different ticket promotion) resulting in an additional 500+ tickets sold.

    Impact:
    Despite the challenges, the use of ShoutCrowd's platform, technology and complete project management provided the NJ Nets with sales in excess of 2,000 tickets for the three games for which they employed our marketing solution. The NJ Nets organization, which utilizes numerous third-party services to sell and market tickets, was "blown away" by the impact ShoutCrowd's program had.

  • Client: Carrie Underwood

    Challenge:
    Carrie Underwood's 3rd album was 3 weeks away from release and Sony wanted to engage her fans to maximize awareness of the new release and secure a #1 Billboard position. Although Carrie has a strong Facebook presence and fanbase, to date, they had yet to involve her fans in any type of album promotion.

    Solution:
    ShoutCrowd enlisted the help of Carrie's most devoted fans directly from her Facebook page to post various banners advertising the album pre-order. They were enticed by exclusive prizes including a hat that was personally autographed by Carrie Underwood just for this campaign.

    Execution:
    We used our signature technology to enable members seamless integration of the pre-order banners within their favorite social networks and accounts, including MySpace, FaceBook, and Twitter allowing fans to post the links quickly and easily. Additionally, each participant was then given access to their own personal results via our Leaderboard, which revealed how many of their friends saw their banner posts and how many clicked to pre-order the album from those posts. The Leaderboard's live countdown clock ticked down to the moment the contest would end, adding excitement and urgency to their efforts.

    Impact:
    In the 3 weeks leading up to "Play On" release date, the campaign accumulated more than 1.3 million impressions (views) of Carrie Underwood's album pre-order that were promoted by her fan base. Over 80,000 clicked to pre-order the new album and download tracks. "Play On" went on to sell more than 318,000 copies during its first week, making it the year's biggest seller from a female artist. ShoutCrowd recruited more then 2,300 fans to join her online street team, and all infrastructure is in place to use this team to promote future Carrie Underwood tours and other events. In the end, ShoutCrowd saved Sony Music $16,081 to $32,162 had they gone the traditional online paid advertisement route, which historically has much lower click-through rates.